Meaningful storytelling to create connections was key to enabling LVMH’s premium Polish vodka to speak to its discerning audience.
Consulting on a wide reaching project to create authentically aligned cultural moments, we took Belvedere’s Made With Nature philosophy, and set out developing a full toolkit to allow the brand to tell stories with partnered talent.
We developed the ‘red thread’ narrative that could run through everything they did. We then detailed how this should appear in all aspects of the brand; everything from creative storylines, casting, and, tone-of-voice, down to styling individual elements and aesthetics.
This positions the brand as a premium, yet thoughtful, compelling and creative storyteller. Using the toolkit, we created and produced several campaigns with relevant, true-to-brand talent, as natural pieces of the brand world.
Consulting on a wide reaching project to create authentically aligned cultural moments, we took Belvedere’s Made With Nature philosophy, and set out developing a full toolkit to allow the brand to tell stories with partnered talent.
We developed the ‘red thread’ narrative that could run through everything they did. We then detailed how this should appear in all aspects of the brand; everything from creative storylines, casting, and, tone-of-voice, down to styling individual elements and aesthetics.
This positions the brand as a premium, yet thoughtful, compelling and creative storyteller. Using the toolkit, we created and produced several campaigns with relevant, true-to-brand talent, as natural pieces of the brand world.
Collaborating with singer-songwriter Lianne La Havas, we explored how she finds a moment of composure and stillness amongst her busy schedule. Desiring to tell an authentic story and give insight, we discussed at length how nature is always a point of grounding and provides peace for her, and how her childhood favourite mango is a lifting comfort food.
From these insights, Belvedere provided us with the perfect accompanying serve, which we recorded Lianne preparing.
From these insights, Belvedere provided us with the perfect accompanying serve, which we recorded Lianne preparing.
New York-based food writer and chef Alison Roman takes us through a twist on a classic food serving of her own devising to entertain guests with during the festive period, accompanied by a classic cocktail. This gave Belvedere organic and campaign material to take them right through the season.
Rosh Mahtani, founder of jewellery atelier Alighieri, is an artist creating beauty out of nature. Driven by telling stories, her work has an organic feel and spiritual connection. Working with Dazed Studio, we commissioned her to produce special piece of work for Belvedere Vodka. An ideal partner for the brand, they both draw inspiration from nature, whilst using fire as a central pillar of their processes.
Rosh created a candle stick holder, crafted in her signature rich, impefectly textured gold, shaped in the form of a medieval key. This key is a symbol of new beginnings. Rosh’s work is inspired by the story of The Divine Comedy. When Dante enters the Inferno he says, “I am not St Paul, I am not Aeneas.” Feeling inadequate for the journey, his guide appears and inspires him to unlock his heroic courage.
We saw great parallels between this unlocking, and how the fire of the candle unlocks the Alighieri process of making the jewellery. The cyclical nature of creating something that holds the fire that starts the whole process off. This piece inspired by Dante’s epic journey would transform dinners into everyday adventures and protect guests after dark. There’s a ritualistic nature to dinner parties and gatherings, where we break bread together, and this candlestick makes for the perfect centrepiece for a dinner with Belvedere.
We produced a film to reveal the artwork, and to capture Rosh’s process and meditations on the creation of the piece.
Rosh created a candle stick holder, crafted in her signature rich, impefectly textured gold, shaped in the form of a medieval key. This key is a symbol of new beginnings. Rosh’s work is inspired by the story of The Divine Comedy. When Dante enters the Inferno he says, “I am not St Paul, I am not Aeneas.” Feeling inadequate for the journey, his guide appears and inspires him to unlock his heroic courage.
We saw great parallels between this unlocking, and how the fire of the candle unlocks the Alighieri process of making the jewellery. The cyclical nature of creating something that holds the fire that starts the whole process off. This piece inspired by Dante’s epic journey would transform dinners into everyday adventures and protect guests after dark. There’s a ritualistic nature to dinner parties and gatherings, where we break bread together, and this candlestick makes for the perfect centrepiece for a dinner with Belvedere.
We produced a film to reveal the artwork, and to capture Rosh’s process and meditations on the creation of the piece.
